How Can You Stand Out If You’re Buying Recycled Marketing?
Say you’re shopping for something and you look around and all the ads look the same. The same colors, the same style, the same models…they use the same words and phrases.
What’s really different about buying here vs. there? Some industries are saturated with this type of recycled marketing and the result is no differentiation.
A business may be told, “we specialize in your field or industry”. But, is the marketer really maximizing their own profitability by reselling ads and content they use for other businesses? How will a customer know why they should buy from your business when nothing unique about it is presented to them? Ask how the unique attributes of your business will be showcased in your marketing elements to stand out from the crowd.